Do you want to invest in securities or start long – term cooperation with a bank? Maybe you want to choose a reliable insurance company or get an opinion from independent experts about the situation in a certain industrial area? To compose a list of possible business partners concerning an important criterion of ranking? All kinds of such information you will find on National Rating Agency website. For the development basis of an updated version for NRA portal we have used classic colours, absence of attention consuming animations and laconic style of design. Designing decisions of the kind create the feeling of reliability, solidity and objectivity. These are the information qualities appreciated by the Internet visitors. We did our best making the necessary information easily accessible. That is why if you want to find the data you are interested in, you can do it in special website sections, in other case you can use page search field. Such innovations are required for the people who appreciate their time and are not ready to waste hours in front of the screens.
Convenient navigation system helps to work with data, statistics and analytics. Regardless customers’ screen size, clear icons help to use the structure and get access to the necessary information. Logical data supply and strict data systematization into groups cannot but get attention due to its simplicity. Detailed statistics analysis of the source helps to assemble the data optimally on the page and represent them in the necessary form. Aside from press releases, data of analytics and the last news from the world of finance, website structure includes the articles for the beginners needed to understand the rating system of companies and banks. Thoroughly worked out model of the pages includes easily comprehensive charts with references, which help to estimate company’s development pace, economics condition within chosen period of time or see financial bank stability rating. Besides each customer can make his decisions without reading the text, he can watch only the diagrams.
Having chosen business style for the website design, we have emphasized its seriousness and National Rating Agency authority. Functional innovations have made the process of registration and searching the information easier. Complex of the methods was used to emphasize corporate style of the client company. With the goal to give the agency its complex form, we have taken into account its activities, future development perspectives and desires of the target audience. We have thoroughly worked out its main concept and small parts in order to increase the image of our customer and to make the users of the website its regular visitors. We have made an adaptive design with the goal to give the visitors an opportunity to access this website by mobile phones and tablets. We worked hard improving interconnection between the visitors and Internet source. As a result the most convenient and simple form of navigation was made. It helps to access any information of the website and move quickly from one section to another. The result of our rigorous preparation and work is an effective and attractive internet service which can be used by anybody.
