Representation of a new product on the market is a very important stage in the life of each company. If acquaintance with a novelty is only the beginning for a consumer, this is a result of a great preliminary work, planning, producing, logistics and what not for a business. To make the start of sales successful, it is required to create a favourable informational background of the product and make interconnection with a potential customer. To achieve this it is strongly advisable to conduct deep market research, carefully examine necessities of the target audience, prepare contents, which will become the face of brand’s values and will motivate to make a purchase. This article will tell you how the photos and Ginger me drink promotional website were made.
As he theory of advertisement tells: to sell a product you need to make a person believe he already has it. It is an old thesis works practically. That is why we decided to start from the series of bright stories with attractive images and plots, which can tell our consumer about the product, evoke his interest and serve as the base of the promotional website. All in all we have prepared three stories: sport one, about healthy diet and a story about summer rest. To find enough universal and quantitative content for the website layout, we have made a video in Italy: we have found a place, worked out route, organized participants accommodation, have chosen models, have composed the list of definite locations and a detailed work plan on the spot, we have found required equipment and property, and shot all necessary material with a reserve. In the course of making our video we used the best equipment for to get the quality of images desired for optimization of the promotional website for viewing on high definition screens.
To get an informative promotional website and the best interconnection with its visitors, we have added some interactive elements to the design: inspiring texts, creating additional bounds between product’s properties and content of the pages. For instance: sport story motivates to new victories and tells about drink advantages got while physically training. Story about healthy diet tells about optional nutrition and the fact that it can be easier achieved with Ginger me drink. Story about summer holidays reminds the visitor about pleasant memories of his sea rest and brings into a happy mood. This drink is a perfect thing if you want to quench your thirst or prepare some original cocktail. Each plot is not only informative, but it evokes pleasant emotions.
If you want to get a good result, very often you need to do more than just follow the technology. This project has showed, that we can be creative, and bring into the process of work the same spark, that a lot of others lack while planning advertisement and creating content. It is especially useful when the project is complex; because success of the company depends on how consistently and selflessly the team is working. By combining the experience and talent of the staff and making comfortable conditions of its work, we are moving forward and expanding our capacity of work with each new project. And our customers get a good result, which is reflected in their business success and private welfare.
